Digital marketing course in chittagong

Digital Marketing course is designed to equip students or professionals with the necessary skills and knowledge to effectively promote products or services using online platforms. Here's a course overview:

Course Duration:

  • 6 weeks to 6 months (depending on whether it's a short course or a comprehensive program)

Course Modules/Topics:

  1. Introduction to Digital Marketing

    • Overview of Digital Marketing
    • Difference between Traditional and Digital Marketing
    • The role of digital marketing in modern business

  2. Website Development and Optimization

    • Basics of building a website (WordPress, Wix, etc.)
    • SEO fundamentals: On-page and off-page SEO
    • Understanding user experience (UX) and user interface (UI)

  3. Search Engine Optimization (SEO)

    • Keyword research and tools (Google Keyword Planner, Ahrefs, SEMrush)
    • On-page and off-page SEO strategies
    • Content marketing for SEO
    • Link building and technical SEO

  4. Social Media Marketing (SMM)

    • Platforms overview (Facebook, Instagram, Twitter, LinkedIn, etc.)
    • Creating social media strategies
    • Content planning and scheduling
    • Paid advertising on social platforms (Facebook Ads, Instagram Ads)
    • Influencer marketing

  5. Pay-Per-Click Advertising (PPC)

    • Google Ads (search, display, YouTube ads)
    • Bing Ads
    • Campaign management and budget allocation
    • Ad copywriting and A/B testing
    • Conversion tracking

  6. Email Marketing

    • Building and segmenting email lists
    • Designing effective email campaigns
    • Personalization and automation
    • Tracking email performance (open rates, click-through rates)

  7. Content Marketing

    • Content creation strategies
    • Blogging, video marketing, and infographics
    • Content distribution channels
    • Content calendar planning

  8. Analytics and Data-Driven Marketing

    • Google Analytics fundamentals
    • Understanding key metrics (ROI, conversion rates, etc.)
    • Data interpretation and insights
    • Reporting and measuring campaign performance

  9. Affiliate Marketing

    • Basics of affiliate marketing
    • Choosing affiliate programs
    • Building and managing affiliate partnerships

  10. E-Commerce Marketing

  • E-commerce website optimization
  • Product listing ads (Google Shopping)
  • Customer retention strategies
  • Using platforms like Shopify, WooCommerce, or Amazon for digital sales
  1. Online Reputation Management (ORM)
  • Monitoring brand reputation online
  • Handling negative reviews and feedback
  • Building a positive online brand presence
  1. Digital Marketing Strategy
  • Creating and executing digital marketing campaigns
  • Setting KPIs and measuring success
  • Budgeting and forecasting

Tools You May Learn:

  • Google Analytics
  • Google Ads
  • Facebook Ads Manager
  • SEMrush or Ahrefs
  • Mailchimp (for email campaigns)
  • Canva (for creating visuals)
  • Hootsuite or Buffer (for social media management)

Certification:

Upon successful completion, you may receive a certification from the course provider (e.g., Google, HubSpot, or the institution offering the program).

Target Audience:

  • Aspiring digital marketers
  • Business owners looking to improve their digital presence
  • Marketing professionals seeking skill expansion
  • Freelancers and entrepreneurs

If you are interested contact me now- IT CAREER SOLUTION

Location: Chittagong, Bangladesh

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